George Wright is an international brand builder and marketing expert, leading projects in both New York and London. With extensive experience supporting sales strategies for some of the world’s largest alcohol brands, he has a proven track record in driving sustainability, boosting sales, and nurturing long-term customer relationships. George specializes in managing multiple projects simultaneously for $15M+ accounts, collaborating with senior stakeholders at top brands including Anheuser Busch InBev, Campari, and Diageo.
“Going over and above with everything from attending client calls at unsociable hours, to being super proactive creating new products for 3 senior brand leads in the Anhesuer-Busch New York Office. ”
“George worked brilliantly with the key stakeholders and our suppliers to ensure we met Diageo’s needs.”
PROJECTS
PROJECTS
Budweiser FIFA World Cup 2022
Creating a global hero asset for one of the world’s most prestigious sporting events demanded precision and brand consistency. For the 2022 FIFA World Cup in Qatar, I played a pivotal role in the development and execution of the Budweiser aluminium cup activation for the global marketing team. This activation saw the production of over 5 million units, reaching an audience of 1.5 billion fans worldwide.
From Ideation to Delivery (Stella Artois 2024 Toolkit)
Bringing a client’s dream to life from the first design pitch is a combination of innovation and compromise. As a leader for production projects, I ensure we remain true to the vision while allowing for best pricing possible, resulting in scalable units for the market.
The World is Yours to Take (Budweiser Music Partnership)
For a brand as vibrant and historical as Budweiser, all details of the trade materials have to match the high energy brand identity. I navigated through multiple design agencies and production partners to deliver the 2023-2024 music partnership trade range. Our mission was a balance of brand execution excellence and sales boosting advertising assets to excite the global market.
Imperfectly Perfect (Corona Display and Engagement 2025)
Corona is a premium beer with the most ambitious sustainability objectives of the entire Ab inBev portfolio. Execution in the markets relies on natural materials and subtle use of the key logo, and ensuring the best eco materials possible. I strategized and delivered the 2025 Corona Scalable Displays activation which provided a global solution, at a local level.